Barcelona brand value decrease after Messi’s exit
Barcelona brand value decrease after Messi’s exit. It is no longer news that Fc Barcelona Legend departs to PSG, the exit of club legend and six times world best Lionel Messi will have a negative impact in Fc Barcelona as they are expected to lose 11% of total brand revenue. While addressing the club at Camp Nou on Sunday, the 34-year-old Argentine international gave an emotional farewell to the Catalan club, and the forward has since been linked with a
move to Paris Saint-Germain which will be completed in few days. Messi who lost in tears just five seconds of his last conference in Barcelona made it clear that he wanted to stay but the La Liga rules prevented the final deal. It is no doubt that Leo Messi’s departure may likely cost Fc Barcelona £116 million, according to Brand Finance, with £65 million in commercial revenue, £14.5 million in matchday revenue, and £36.5 million in shirt sales and merchandising. The Spanish giant Fc Barcelona’s current brand worth is roughly £1.1 billion, but Messi’s departure
is likely to wipe off more than a tenth of that value. According to the reports, Fc Barcelona is poised to slide from second to the third position in the world’s most valuable club rankings, dropping behind Manchester United, while LaLiga rivals Real Madrid are now in first place. The Argentine international is a global superstar with over 240 million Instagram followers and also recently break the social media record when he posted his Copa America trophy which saw 20 million likes, more than double the official Barcelona account (99.5 million), and his number 10 shirt is thought to be worth more than £169 million.